Many of you know that Ashbury Skies launched their first, proprietary shoe line this month: the BENDY. It is a modern comfort shoe with a lower carbon foot print.  We talk a lot about re-thinking fast fashion in our marketing. Last week a friend of mine, and Bendy backer, emailed me this week with a very good question. She asked me to clarify what fast fashion means. I was a very happy to get this feedback as it and made me realize that I am very close to the developments in my industry but others might not be as familiar with the terminology and this movement in fashion that the BENDY is based on.

So here goes: fast fashion is cheaply made garments and shoes that are produced in third world countries in poor working conditions. Frankly this includes goods from most multi-chain fashion retailers in the malls that we all shop in. These items don’t last long and often get thrown away after one season. All of this means that we are using a lot of valuable natural resources to make crappy clothes and shoes that end up in landfill. In fact it is estimated that more than half of fast fashion is thrown away each year.

The fashion industry generates 1.26 billion tons of greenhouse emissions every year, which is more than the amount created by international flights and shipping combined. This is troubling given the state of the planet. So when the BENDY or other brands that play in the sustainable fashion space talk about rethinking fast fashion, they are asking consumers to buy higher quality goods that last longer and buy less, or repair, and hold brands accountable for the working conditions their goods were made in.  There is a revolution of conscious consumerism that is happening right now

So this is what we mean when we talk about starting the revolution of rethinking fast fashion.

To see the entire bendy story, click here

marysue | Indie Shoe Blog for Women

We had a REALLY strong week! Our campaign funded 100% over the weekend.  We never imagined we would be at this point so soon but we are not done yet.  We are hell bent on starting a revolution of rethinking fast fashion so we want to blow this number away. If you have not had a chance to grab your pair of BENDYs, head on over to our Kickstarter page. We still have discounted pricing available for our supporters. Our page lays out the entire story and you can look at our awesome video we shot too.

marysue | Indie Shoe Blog for Women

Hello friends. We are getting a lot of questions about when the BENDY will be released, and today we can FINALLY share our launch date! The support of the BENDY has been overwhelming and our uber comfy AND cute shoe, that is kinder and gentler on the planet, will make its debut through a kickstarter campaign on Wednesday, 9/5, at 9 am PST. If you are not on our list, make sure you get on it now so you can be notified when we launch next week.  Just click here

Be the first to own the bendy!! We are SO proud of this modern comfort shoe. This super comfie sneaker flat will be launching at the end of the summer. Click here to get on the list to be notified when it is available for pre-sell:

marysue | Indie Shoe Blog for Women

We are SO proud of this new project. Finally a shoe that is cute, comfortable and ethical. We are still on track to launch this project at the end of the summer. Click here to get on the list to be notified with the Bendy become available for pre-sell.

marysue | Indie Shoe Blog for Women